Logo Design

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Logo Design

Whether you are updating your existing logo design or you require a logo to be designed, you will be 100% satisfied with the end product. With endless possibilities, your logo design should be relevant to your industry with a message that resonates to your audience.

Understanding your meaning and value to customers and prospects will help you pinpoint what you stand for. If you’re not sure, ask yourself what makes your Business better than competitors; or rather, ask your customers.


When designing a logo, following the basic rules of design can capture emotion or an idea from the public. Your logo design should not distract from the message you are conveying. By using clean, crisp shapes, lines and clear text, your logo design can say everything without appearing to be too busy or confusing.

On occasion, innocent enthusiasm can lead business owners to want an elaborate logo. This is unnecessary and is mostly a distraction. Your logo design should be a piece of art that is elegant and symbolises your organisation’s personality and values.


In the planning stage, your logo design will be designed keeping in mind how it can and will be used.  Whether it will be used on letterhead or with the potential to be used on something as bold as a billboard.  Creating the correct balance between the size of the text, font and icons will ensure they are readable at any size and so they can be used in one colour or on a black background rather than white.


Does your logo design effectively contribute relevance to your business? Your brand image is critical to capture emotion with your audience.  It may seem obvious but the over use of colour and content in your logo could be an element that may need work.  Depending on your business, your logo could be transformed by using a more traditional colour scheme and font.


Communicating your business to the public needs an artistic logo that evokes feelings.  The use of colour, font, layout and graphics is transformed into a visual that at a single glance shows the passion behind your business.  Connecting four key elements of logo design, the finished product will be a work of art.


Often the need for graphics is not required if you find the perfect font for your business name. A well-chosen font will literally bring your brand to life.


How your brand is perceived depends on the correct use of colour.  Depending on your business, the use of two main colours with the introduction of a complimentary colour will be emotionally significant to your audience.

How well will my printing match what I see on my monitor?

Most people are surprised at how well their print job matches what they see. But because of wide differences in monitor calibration and the different technologies and professional printing  used, some printed colors may not exactly match the colors on your specific monitor or printer.  so keep in mind what you see as RGB Nice and bright colours may not reflect exactly when using CMYK, but we will make every effort to match your colours as best as physically possible when using CMYK.

What is the difference between the RGB and CMYK color space and why does it matter?

RGB: refers to the primary colors of light, Red, Green and Blue, that are used in monitors, television screens, digital cameras and scanners.
CMYK: refers to the primary colors of pigment: Cyan, Magenta, Yellow, and Black. These are the inks used on by Professional Printers on cars, vans and large signs as well as other products.
The combination of RGB light creates white, while the combination of CMYK inks creates black. Therefore, it is physically impossible for the printing press to exactly reproduce colors as we see them on our monitors.


Your logo design text should be balanced and in proportion to the icon, text of your business name and all other sub text. The end result will be a unified entity.  When Flat Gecko Design, designs a logo for your business we take the time to look at what your business stands for so we can capture that audience.

Logo formats ready to go

Flat Gecko Design will supply your logo in orginal .JPG .PNG .EPS and .PDF formats which are suitable for:

  • Web
  • Print
  • Fax
  • Television

Please Phone: 0430 502 270 or Contact Us

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